Risk perception and acceptance of health warning labels on wine

Wine is an essential part of European culture. Unfortunately, the consumption alcohol, such as wine, can have negative health effects. Health warning labels (HWLs) are increasingly presented a measure to warn consumers threat alcohol poses their health. At present, only few countries in Europe introduced mandatory HWLs on wine bottles. This may be due cultural and economic significance public’s refusal accept product like wine. To investigate this issue, we conducted online experiment German-speaking Switzerland assessed perception risk participants who were bottles featuring different types HWLs. We also studied how beliefs worldviews influence acceptance Our study revealed small effect consumers’ perception. There was no difference between simple text-only HWL label deterring picture (image-and-text HWL). The major determinants acceptability beliefs. That is, opposed government intervention for collective wellbeing espoused belief benefits less likely More research needed assess effectiveness real-life situations importance culture public measure.